According to data released by Newzoo, the global e-sports market revenue has shown a significant growth trend between 2020 and 2022, reaching about $1.38 billion by 2022. Among them, the market revenue from peripheral and ticket market accounts for more than 5%, which is one of the main sources of revenue in the current e-sports market. In this context, the global gaming chair market scale has also shown an obvious growth trend, reaching 14 billion yuan in 2021, and in the future with the continuous upgrading of product functions, its market still has a great development potential.
Since e-sports was first included as a performance sport at the 2018 Asian Games in Jakarta, the market in Southeast Asia has been booming. According to data released by Newzoo, Southeast Asia has become the fastest growing e-sports market in the world, with more than 35 million e-sports fans, mainly concentrated in Malaysia, Vietnam, Indonesia and other countries.
Among them, Malaysia is the third largest economy in Southeast Asia and one of the member states of the "Four Asian Tigers". The level of national consumption has been steadily improving, and the penetration rate of smart phones, computers and other equipment continues to rise, which provides a good foundation for the development of the e-sports market in Malaysia.
According to the survey, at the present stage, Malaysia, Vietnam and Thailand are the main revenue markets of the e-sports industry in Southeast Asia, among which the Malaysian e-sports fans account for the largest proportion.
And thanks to the rapid growth of the audience of e-sports in Southeast Asia, gaming chair and other peripheral products sales market also ushered in a good opportunity for development.
At present, there is still a large investment space in the Southeast Asia gaming chair market, gaming chair manufacturers or dealers can grasp the business opportunities to speed up the entry into the Southeast Asia market.
Post time: May-29-2023