On November 7, 2021, the Chinese e-sports EDG team defeated the South Korean DK team 3-2 in the 2021 League of Legends S11 Global Finals to win the championship. The final saw over 1 billion views, and the words "EDG Bull X" quickly flashed across the entire network. This "universal celebration" event may be seen as a milestone in the acceptance of e-sports by mainstream social values, and behind this, the development of the entire e-sports industry has entered a stage of accumulation and development.
In 2003, the General Administration of Sport of China listed e-sports as the 99th sports competition project, and the "13th Five Year Plan for the Development of the Sports Industry" listed e-sports as a "fitness and leisure project with consumer characteristics", officially marking e-sports as a "national brand" and moving towards sports and specialization.
In 2018, e-sports was listed as a performance event for the first time at the Jakarta Asian Games, and the Chinese national team successfully won two championships. This was the first time that e-sports had made a comeback, reversing its negative image of being "idle" and transforming it into an emerging industry that "brings glory to the country", igniting the enthusiasm of countless young people to participate in e-sports.
According to the "2022 Tmall 618 New Consumer Trends", exquisite, smart, and lazy homes have become the new trends in contemporary young people's home life consumption. Dishwashers, smart toilets, and gaming chairs have become the "new three major items" in Chinese households, and gaming chairs can be called "new hard needs".
In fact, the development of the e-sports industry is closely related to the popularity of gaming chairs among consumers. According to the 2021 China E-sports Industry Research Report, the overall market size of e-sports in 2021 was close to 150 billion yuan, with a growth rate of 29.8%. From this perspective, there is broad market development space for gaming chairs in the future.
The consumer group of gaming chairs has begun to spread from professional e-sports players to ordinary consumers. In the future, in addition to meeting a deeper level of functional experience, and the expansion of consumer scenarios, there put forward requirements for the diversified development direction of e-sports home products.
In summary, gaming chairs can be regarded as the most representative epitome of the e-sports lifestyle, reflecting the traditional e-sports chair product form being upgraded to a professional and trendy dual dimension. It also allows us to glimpse from the side that the e-sports home industry is entering a new consumer transformation period and gradually gaining market favor.
Post time: Jun-08-2023